Mullen Lintas Mumbai has bagged the creative mandate for Saffola Honey and Saffola Soya, following a multi-agency pitch. The Mumbai based agency has set up a new multi-disciplinary team to handle the mandate for the new Saffola brands. Speaking of the win by the agency, Hari Krishnan, Chief Executive Officer, Mullen Lintas said, “Forgive the…
The latest campaign, bringing alive their dilemma and constant inner debate between their mind and heart. TATA Tea Gold, the marquee brand from Tata Tea’s diverse portfolio, today rolled out its latest campaign ‘Dil Ki Suno’. After great success in the last two years building on the ‘Dil Ki Suno’ positioning through pop culture stories,…
The ‘Once in a blue moon’ campaign that brings the significance of health insurance and management. Future Generali India Insurance Company (FGII) has launched the ‘Once in a Blue Moon’ campaign which challenges Indian consumers’ belief on the usage of health insurance as a one-off activity. The campaign brings to life the significance of everyday…
The campaign has been live across TV, radio, cinema and the brand’s online channels as well as other offline mediums. Vadilal Industries International Business has released a new campaign in the overseas market for their flagship ice creams range – Vadilal Ice Cream. The campaign has been conceived by Mullen Lintas Delhi and features brand…
The agency’s Delhi team will be responsible for driving growth objectives and business opportunities in the international markets for the brand. Indian legacy ice cream brand Vadilal Ice Creams has roped in Mullen Lintas Delhi as the creative agency for its global brand campaign. The agency won this business, on the back of its creative…
For the first time ever, R K Marble has launched a campaign conceptualised by Mullen Lintas Delhi to highlight how the brand has adorned every space with its unmatched quality and service. Talking about the campaign, Vikas Patni, Managing Director of R K Marble said, “Over the past 33 years, we have built a legacy…
The following is a speech that Subramanyeswar S (Subbu), Chief Strategy Officer – APAC, MullenLowe Group gave for the Graduation Day at ‘Miami Ad School of Ideas’. Hello Ideators! Congratulations on your graduation! It is fantastic to be with all of you this evening. I love the opportunity to talk to you, my dear students…
The following is a speech that Subramanyeswar S (Subbu), Chief Strategy Officer – APAC, MullenLowe Group gave for the Graduation Day at ‘Miami Ad School of Ideas’. Hello Ideators! Congratulations on your graduation! It is fantastic to be with all of you this evening. I love the opportunity to talk to you, my dear students…
Watch the films conceptualised by Mullen Lintas here. Gifting brand, Ferns N Petals (FNP), has launched its first TVC titled ‘Emotions Gift Wrapped’, featuring actors Anil Kapoor and Janhvi Kapoor. Conceptualised by Mullen Lintas, the campaign highlights how emotions are at the heart of everything. In the first film, Kapoor finds his niece upset over…
The two-episode digital campaign ‘Parul aur Painter – Ek Love Story!’ is a fun take on love stories due to water seepage in homes. AkzoNobel, a leading Paints and Coatings company and the maker of Dulux paints in India, has released the first ever campaign for its Dulux Aquatech range of premium waterproofing solutions. Led…
The campaign is conceptualised and executed by Mullen Lintas. Medimix has launched its new campaign ‘Skinfit Raho, Manmarziyaan Karo’ with brand ambassador Katrina Kaif. Medimix has a brand positioning of ‘Get SkinFit with Fast Acting Ayurveda’. With the new campaign, the brand aims to further strengthen this and connect with the younger audience. The campaign…
Kolkata Knight Riders (KKR) has appointed Mullen Lintas as its communication partner for the cricket team’s creative mandate for Tata IPL 2022. The creative agency will be responsible for delivering the campaign idea for the latest IPL season. Tata IPL 2022 is in its 15th season of the most-watched cricket league and is expected to…
