If anything, 2020 has been the year when terms like ‘unprecedented’ and ‘new-normal’ became a part of the vocabulary for people across the globe. For the employees of MullenLowe Lintas Group, however, there was an addition of another word that, unlike the other two, got them excited: TodPhod. It is a colloquial Hindi word for smashing…
The onset of FY21 has witnessed the pandemic adversely impacting economies and jeopardizing livelihoods, businesses and trade practices the world over. It has directly impacted the Indian economy too. The country’s output for the April-May-June quarter was 23.9% lower than in the same period the year before. This is the first time that India has…
Marico has recently launched Veggie Clean, a vegetable and fruit cleaner. To launch and promote the new product, it has granted its full-service creative mandate to Mullen Lintas Mumbai. The agency currently also handles Marico’s edible oil brand Saffola. Increasingly, both personal and domestic hygiene have become a top priority for consumers. While hand, body, home and kitchen…
Hari Krishnan has been appointed as the CEO of Mullen Lintas. Mullen Lintas was set up in 2015 as the challenger minded agency with “Most talent per square foot”. It broke into top 10 agencies in India within 2 years of launch. Hari moves from Lowe Lintas where he was President and was spearheading the South…
Siddhartha Roy named Bangalore Branch Head, Mullen Lintas. Kishore Subramanian appointed as Planning Head, Lowe Lintas Bangalore. The Bangalore offices of Mullen Lintas and Lowe Lintas have recently witnessed new leadership appointments. Kishore Subramanian, who successfully led Mullen Lintas’ agency office for over 4 years, has passed the baton to Siddhartha Roy. Siddhartha has been entrusted…
In a recent development, the Tamil Nadu-based Karur Vysya Bank (KVB) has announced Mullen Lintas as its creative agency. The mandate was won by Mullen Lintas Bangalore after an impressive pitch presentation. Having its roots in Karur, in the state of Tamil Nadu, the bank has today spread its wings across the country with 782…
August 21, 2019, Mumbai: Following a multi-agency pitch, Mullen Lintas has won the creative mandate for Marico’s Saffola portfolio. Saffola is a pioneer in heart healthy foods and offers a range of products that have been formulated to seamlessly integrate health into everyday life. This includes a range of Super Premium Refined Edible Oils and…
In a recent development, Ruosh – a premium footwear and accessories brand – appointed Mullen Lintas as its brand agency. The mandate comes after a multi-agency pitch involving various agencies in India. The agency will handle the entire brand strategy and creative consultancy services to strengthen the brand’s footing in the Indian market. Since its…
Consumer durables brand Lloyd, has partnered with Mullen Lintas for its upcoming campaign. A Havells brand, Lloyd has carved a niche across India with its impeccable quality standards along with unmatched Product, service and warranty. This initiative has been taken to strengthen Lloyd’s position as a consumer-centric brand to gain stature and market share across…
Creative mandate includes 6 channels including Zee News, and digital Zee Media Corporation Limited has appointed Mullen Lintas as its creative agency. The win is an outcome of a hard-fought multi-agency pitch involving industry heavyweights and client’s rostered agencies. Zee Media is one of India’s largest news networks with 14 news channels in 8 different languages…
Mullen Lintas has recently announced the new creative leadership at the agency. Azazul Haque (previously Chief Creative Officer, Ogilvy South) and Garima Khandelwal (previously Executive Creative Director, Mullen Lintas) are the new Chief Creative Officers. The announcement closely follows Vikas Mehta’s appointment as the agency’s Chief Executive Officer – hinting fundamental changes at the leadership…
MULLEN LINTAS APPOINTS NEW CHIEF CREATIVE OFFICERS Mullen Lintas has recently announced the new creative leadership at the agency. Azazul Haque (previously Chief Creative Officer, Ogilvy South) and Garima Khandelwal (previously Executive Creative Director, Mullen Lintas) are the new Chief Creative Officers. The announcement closely follows Vikas Mehta’s appointment as the agency’s Chief Executive Officer…
