Amer is the Chairman and Chief Creative Officer with Mullen Lintas. He began his career with Bates (then Clarion) in 1994. He handled brands like Essar, Minolta and ITC. Amer created the iconic ‘positive attitude’ campaign while still a junior. He then moved on to Mudra Advertising in 1999 and worked on brands like McDonalds, Kinetic Auto and Indian Oil.
In 2002, Amer Jaleel joined Lowe Lintas as a creative director and rose to become the National Creative Director. He’s widely acclaimed as the man behind the success of some of the most iconic brands managed by the agency. As global creative lead on Unilever’s Lifebuoy business, he has contributed disproportionately to the brand’s success over the past decade in India and across the world; built brands like Micromax and Havells from scratch into billion dollar plus businesses; and conceived and led the journey for Tata Tea’s ‘Jaago Re’ movement. Amer’s portfolio over the years has also included some great work on Google, OLX, Maruti Suzuki, ICICI Prudential and Bajaj. More recently, the Lifebuoy initiative ‘Help a Child Reach 5’ was named among the most effective campaigns in the world (WARC 100, 2015).
Entrusted with building a new agency from scratch he looks forward to growing and nurturing Mullen Lintas to fulfill the group’s ‘large agency’ ambition for this independent venture.