Ekta is the National Planning Director of Mullen Lintas. She is the strategic force behind the dynamic journey that led the agency to reach amongst the top 10 agencies of India (Brand Equity annual survey), in less than two years.
Always keen to interpret and reinterpret life, people, stories, technology, culture, past, future, contradictions and everything in between. Ekta is someone who can create a comprehensive analysis and then flip to lateral flights of fancy with equal ease.
Ekta has about 20 years of experience that spans across advertising and marketing. Her career started with Lintas India, then moved to Unilever where she spent 8 years in India and Singapore in global marketing roles. She then worked with Sapient Nitro Singapore, exploring ways to bring together people thinking and eco-system thinking.
Strategic and creative work led by her thinking have won awards like Effie, Spikes, Product of the Year and many other prestigious industry awards. She has frequently been judging at Effies, WARC Asia Prize, AME. Author of many articles published in business magazines.
Ekta’s cross-cultural and diverse experience drives her to view every problem from multiple lenses. Her pursuit is to anchor all her thinking right at the intersection of commerce, culture and content.