Vikas has worked with the global MullenLowe Group since 2006 in various leadership roles. At the age of 31, he was named Managing Director – Lowe Viet Nam, making him the youngest country head in the global network. In 2011, he was named Regional Growth Officer for Lowe Asia-Pacific, where he managed businesses | agencies working across 15 countries.
He moved to India in 2013 to head marketing for MullenLowe Lintas Group as the first CMO in Indian advertising. In 2017, he was named CEO, PointNine Lintas – an Independent full-service agency that offered advertising (on and offline), digital marketing & transformation, activation, experiential & shopper marketing, social media, PR and reputation-management – all under one roof. He has been appointed the Chief Executive Officer of Mullen Lintas in 2019.
Vikas believes in ‘omni-channel’ approach to building brands (vs. multi-channel) where delightful user experiences are built seamlessly around user-journeys.
Besides being guest faculty at premier management institutions such as IIMs and NMIMS, Vikas has been a speaker at over 30 national and International forums that include Ad Tech, Asia Pacific Tambuli Awards – Philippines, AMES – Singapore, and many more. Papers authored by him have won over 100 regional and global awards on marketing effectiveness including numerous ‘agency of the year’ titles. Prior to joining MullenLowe Group, he has worked with Publicis and Leo Burnett.