Lifebuoy’s highlights the importance of clean hands before enjoying festive food. In India, where celebrations revolve around devotion, gatherings, and delicious meals, food is often eaten with bare hands—sometimes without proper handwashing. Recognising this, Lifebuoy introduced an innovative solution to promote better hygiene during festivals.
The Lifebuoy Germ Nashini is a cleverly designed device that dispenses Lifebuoy Hand Sanitizer with a simple “blessing gesture.” Placed in pandals, devotees can quickly sanitise their hands before eating, killing 99.99% of germs without water. This initiative, backed by Bollywood icon Kajol, reinforces the importance of hand hygiene while seamlessly blending into cultural traditions. Installed in three cities and amplified through social media, #GermNashini ensures that festive feasts can be enjoyed safely without worrying about disease-causing germs.