Bajaj Avenger’s latest Independence Day film takes a refreshing approach to patriotism by addressing a pressing issue—the indiscriminate use of plastic. While many brands focus on celebration, this campaign steers clear of clichés to highlight a deeper concern that affects the nation every day, not just on August 15th.
The film follows an Avenger rider as he encounters multiple hawkers trying to sell him a national flag. Surprisingly, he refuses every offer, making viewers question his patriotism. But as the story unfolds, with Saare Jahaan Se Achha playing in the background, his true intent becomes clear. Instead of empty gestures, he takes action, carefully picking up and segregating the flags from the plastic waste. Through this powerful visual, the film delivers a dual message: a call to curb plastic pollution and a reminder that true patriotism lies in action, not just symbolism.