Veedol

Take Off

Veedol has launched a dynamic new campaign for its Take-Off motor oil. As India's two-wheeler industry continues to grow rapidly, this campaign arrives at the perfect time, tapping into the energy and spirit of young motorcycle riders.

The film centres on India’s youth, who challenge the status quo and drive positive societal change. These riders aren’t just about speed; they embody confidence, purpose, and the power to make a difference. By positioning Veedol as a modern, youthful brand, the campaign embraces this unstoppable spirit under the slogan ‘For The Young Engines of India.’ More than just an ad, it’s a tribute to a generation that refuses to settle and instead fuels the road ahead.

Credits:

Lead Agency: Mullen Lintas Creatives: Janmenjoy Mohanty, Abhishek Deshwal, Surajit Chakraborty Account Managers: D.K. Guha, Subhabrata Roy, Nibedita Ghosh, Anurag Prasad, Punit Singh