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MULLEN LINTAS TO LEND ITS CREATIVE EXPERTISE TO KARUR VYSYA BANK


In a recent development, the Tamil Nadu-based Karur Vysya Bank (KVB) has announced Mullen Lintas as its creative agency. The mandate was won by Mullen Lintas Bangalore after an impressive pitch presentation.

Having its roots in Karur, in the state of Tamil Nadu, the bank has today spread its wings across the country with 782 branches, 1644 ATMs across 20 States and 3 Union Territories. Karur Vysya Bank is well-known for its trust value among its customers and peers, making it a high-value brand in its vertical. With advanced technological innovations, Karur Vysya Bank has been at par with the new-age banks and modern banking making it a smart bank, rich in heritage. This is further empowered by the collective experience and wisdom of the key management of the bank.

Talking about the appointment of Mullen Lintas, P R Seshadri, CEO/Managing Director, Karur Vysya Bank Ltd said “Our engagement with customers has become digital now. In today’s fast paced life, it’s the need of the hour. Today’s customers are looking for one tap, paperless solutions to make their life hassle-free. It is with this intent that we have strengthened our digitized offerings. We believe Mullen Lintas will be the right partner in this transformative journey for us.”

Commenting on the win, Vikas Mehta, CEO, Mullen Lintas said “KVB is one of the best kept secrets of Indian banking. Its innovations in technology and digital can rival some of the best in the world. We are delighted they chose Mullen Lintas to help tell their story to the world. We are excited to work on the next chapter of building the next phase of legacy for this century-old institution.”

The account will be handled out of the Bangalore office of Mullen Lintas.