Mullen Lintas is a creative agency of the MullenLowe Lintas Group. With the pedigree of Lintas and a globally acclaimed operating model of MullenLowe Group, Mullen Lintas is already challenging the top agencies in the country with its growing client list.
The agency is headquartered in Mumbai with offices in New Delhi & Bangalore. Mullen Lintas is born ahead of the curve and intends to remain a mashup of the enduring and the emerging. It intends to partner brands whose reality or ambitions are driven by a passionate pursuit of leadership.
Mullen Lintas is a unique start-up with some of the most capable and proven industry talent across creative, strategy, business as well as digital and social. The advantage being “Most talent per square foot”.
For clients what this means is…
Big agencies are today, dealing with the new marketing landscape and adapting their offerings to it. Mullen Lintas is a product of the evolving marketing landscape; the fact that it carries no baggage allows it to leap-frog this need to change and adapt. It understands that a great brand needs a great narrative that flows seamlessly through screens, experiences, shopping environments and conversations. Mullen Lintas is equipped to put brands at the center of the touch-point universe.
We are a creatively driven integrated marketing communications group with a strong entrepreneurial heritage and challenger mentality. We use creativity to get our clients’ brands an unfair share of attention.
We work with some of the world's most innovative marketers: clients who always think like challengers. And so do we.
Whether it's defying category norms, breaking conventions, talking to an audience in a new way or across new channels; whether it's changing behaviours through innovation, doing something that's never been done before or even challenging the client's brief - this way of thinking gets us to our most creative, exciting and effective work.
Attention is the most competed-for currency in the 21st century, and our focus is to give our clients’ brands an unfair share of attention – both conscious and unconscious attention – that far exceeds their market share, their budget, their penetration and their distribution.
Our hyperbundled approach involves smashing together scrums of our best talent from every discipline and from all over the world; from brand planning to creative, digital marketing, public relations and social media, media planning and buying, mobile marketing, design, direct response, marketing to women and performance analytics.
The approach ensures we deliver ideas that maximize the opportunity for the brand as a whole, and never just a channel.