Releases new state-specific commercials as 2nd rendition of its hyperlocal campaign for Uttar Pradesh, Punjab and Haryana Rooted in region-specific insight celebrating unique cultural truth of each region National, 30th July, 2024: Tata Tea Premium, flagship tea brand from Tata Consumer Products portfolio takes you on an engaging journey across the states of Uttar Pradesh,…
~ The account was won after a multi-agency pitch ~ Mumbai, September 18, 2023 – Mullen Lintas Mumbai, has been chosen as the creative agency of record for Yousta, the vibrant and affordable youth-focused fashion brand under the umbrella of Reliance Retail. Yousta aims to redefine the fashion landscape for young consumers by seamlessly blending…
Bengaluru, August 24, 2023 – Mullen Lintas, one of MullenLowe Lintas Group’s acclaimed creative agencies, has unveiled an exciting new advertising campaign in collaboration with Manipal Hospitals, one of the leading healthcare providers in the country, aimed at inspiring individuals to prioritise their own well-being. The campaign encourages audiences to adopt a proactive approach to…
The agency’s Bengaluru office has been appointed to overlook the creative duties for Hubble Money after a multi-agency pitch. Bengaluru, July 01, 2023: Hubble Money collaborated with Mullen Lintas, for their first ad campaign. Hubble Money is a unique, innovative, first of its kind, ‘Spending Account’ which helps users save up to 10% on all…
Mumbai, March 24, 2023: Mullen Lintas has made a significant move in its new mission to become a digital-first brand building company by appointing Ram Jayaraman of Meta as the new Chief Creative Officer (CCO). The announcement of Ram’s appointment marks a major turning point for the company as it looks into the future to…
Mumbai, March 20, 2023: Mullen Lintas, the creative agency of the MullenLowe Lintas Group, has appointed Sharon Picardo as Executive Director and Head of Mumbai operations. Sharon brings in 22 years of experience as a P&L Head and Brand Strategist. She started her career as a Management Trainee with FCB where she worked for 15…
Sushma Rao, Senior Vice President (Planning) – Mullen Lintas, Bengaluru, lists some milestone moments when popular culture has leveraged sentiment and shifted paradigms in India Maybe this world is flat. Just not in India. Without crests and troughs, inconsistencies, and unevenness, India wouldn’t be herself. It’s her pluralistic reality that gives her a singular identity. The…
True blue futuristic product – Meditate Air Purifiers is first product from Havells Studio Delhi, 17 February 2023: Havells India Limited, a leading Fast Moving Electrical Goods (FMEG) company, has launched a new brand, Havells Studio, that brings together innovative, premium and ingeniously crafted technological products for today’s discerning consumers. The positioning for the brand…
Mullen Lintas wins the creative duties for Hindware Sanitaryware and Tiles New Delhi, January 30, 2023: Mullen Lintas Delhi, to handle the creative duties for Hindware, one of the most trusted Indian household name when it comes to sanitaryware and bath fittings. The business was won after a keenly contested multi-agency pitch process. Mullen Lintas…
Gurgaon, 3 January 2022: Okaya Battery, one of India’s leading battery manufacturers, has appointed Mullen Lintas as their creative partner to promote their wide range of Ultra Low Maintenance and long-lasting batteries manufactured in most eco-friendly environments. Commenting on the association, Arush Gupta, Director, Okaya Batteries said, “We have some ambitious plans for the future…
The latest campaign has been conceptualized by Mullen Lintas Delhi. Havells India Limited has launched a new TVC campaign titled What-a-Heater showcasing its ‘Unconventionally Beautiful’ premium range of water heaters. Conceptualized by Mullen Lintas Delhi, the latest ad campaign introduces a state-of-the-art range of stunning water heaters from Havells. In a category that singularly talks functionality, the…
The ad campaign conceptualized by Mullen Lintas highlights & builds on the product’s USP in compelling and captivating style storytelling. Havells India leading manufacturer and marketers of cables and wires, has come up with a new refreshing ad campaign Wire that Don’t Catch Fire which is built on the proposition of using high quality wire…
