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Mullen Lintas bags MFine’s creative duties

MFine, an AI-driven on-demand healthcare service, has recently appointed Mullen Lintas as its creative agency. The account was awarded following a multi-agency pitch process that involved top agencies of the country. The agency’s mandate will be predominantly to strengthen the brand’s position in the market. MFine provides its users access to virtual consultations, at-home lab…

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SIP Abacus appoints Mullen Lintas as its creative partner

SIP Abacus, the popular skill development program for children, has recently awarded its creative duties to Mullen Lintas. The account will be handled by the Bangalore office of Mullen Lintas. The appointment is outcome of a multi-agency pitch that saw participation from some of the leading agencies of India. The scope entails building the brand…

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OkCredit onboards Mullen Lintas

The Bangalore office of Mullen Lintas was recently appointed as the brand strategy partner for OkCredit. The app-based solution has given a modern makeover to the traditional record keeping system of small businesses. The three-year-old OkCredit simplifies bookkeeping for shop owners and their customers in tier II, tier III, and beyond cities. Currently, its users…

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Mullen Lintas to set the creative tone for AkzoNobel in India

AkzoNobel, a leading global paints and coatings company has recently appointed Mullen Lintas as its creative agency in India. Mullen Lintas’ mandate is to deliver on the growth objectives and business opportunities in the Indian subcontinent region. AkzoNobel has been pioneering a world of possibilities to bring surfaces to life for over 200 years. Our world-class…

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MullenLowe Lintas Group ends the year on a high with #TodPhod 2020

If anything, 2020 has been the year when terms like ‘unprecedented’ and ‘new-normal’ became a part of the vocabulary for people across the globe. For the employees of MullenLowe Lintas Group, however, there was an addition of another word that, unlike the other two, got them excited: TodPhod. It is a colloquial Hindi word for smashing…

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Mullen Lintas and INS create a new campaign Rupaiyyah Hai Pahiya to jumpstart the economic...

The onset of FY21 has witnessed the pandemic adversely impacting economies and jeopardizing livelihoods, businesses and trade practices the world over. It has directly impacted the Indian economy too. The country’s output for the April-May-June quarter was 23.9% lower than in the same period the year before. This is the first time that India has…

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Mullen Lintas to handle the creative duties of Marico’s Veggie Clean

Marico has recently launched Veggie Clean, a vegetable and fruit cleaner. To launch and promote the new product, it has granted its full-service creative mandate to Mullen Lintas Mumbai. The agency currently also handles Marico’s edible oil brand Saffola. Increasingly, both personal and domestic hygiene have become a top priority for consumers. While hand, body, home and kitchen…

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Hari Krishnan appointed CEO, Mullen Lintas

Hari Krishnan has been appointed as the CEO of Mullen Lintas. Mullen Lintas was set up in 2015 as the challenger minded agency with “Most talent per square foot”. It broke into top 10 agencies in India within 2 years of launch. Hari moves from Lowe Lintas where he was President and was spearheading the South…

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MullenLowe Lintas Group announces leadership changes in Bangalore offices

Siddhartha Roy named Bangalore Branch Head, Mullen Lintas. Kishore Subramanian appointed as Planning Head, Lowe Lintas Bangalore. The Bangalore offices of Mullen Lintas and Lowe Lintas have recently witnessed new leadership appointments. Kishore Subramanian, who successfully led Mullen Lintas’ agency office for over 4 years, has passed the baton to Siddhartha Roy. Siddhartha has been entrusted…

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Mullen Lintas to lend its creative expertise to Karur Vysya Bank

In a recent development, the Tamil Nadu-based Karur Vysya Bank (KVB) has announced Mullen Lintas as its creative agency. The mandate was won by Mullen Lintas Bangalore after an impressive pitch presentation. Having its roots in Karur, in the state of Tamil Nadu, the bank has today spread its wings across the country with 782…

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Mullen Lintas wins the creative mandate for Marico’s Saffola portfolio

August 21, 2019, Mumbai: Following a multi-agency pitch, Mullen Lintas has won the creative mandate for Marico’s Saffola portfolio. Saffola is a pioneer in heart healthy foods and offers a range of products that have been formulated to seamlessly integrate health into everyday life. This includes a range of Super Premium Refined Edible Oils and…

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Mullen Lintas Bangalore to step up Ruosh’s creative mandate

In a recent development, Ruosh – a premium footwear and accessories brand – appointed Mullen Lintas as its brand agency. The mandate comes after a multi-agency pitch involving various agencies in India. The agency will handle the entire brand strategy and creative consultancy services to strengthen the brand’s footing in the Indian market. Since its…