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MULLEN LINTAS TO LEND ITS CREATIVE EXPERTISE TO KARUR VYSYA BANK In a recent development, the Tamil Nadu-based Karur Vysya Bank (KVB) has announced Mullen Lintas as its creative agency. The mandate was won by Mullen Lintas Bangalore after an impressive pitch presentation. Having its roots in Karur, in the state of Tamil Nadu, the bank…

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MULLEN LINTAS WINS THE CREATIVE MANDATE FOR MARICO’S SAFFOLA PORTFOLIO August 21, 2019, Mumbai: Following a multi-agency pitch, Mullen Lintas has won the creative mandate for Marico’s Saffola portfolio. Saffola is a pioneer in heart healthy foods and offers a range of products that have been formulated to seamlessly integrate health into everyday life. This…

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MULLEN LINTAS BANGALORE TO STEP UP RUOSH’S CREATIVE MANDATE In a recent development, Ruosh – a premium footwear and accessories brand – appointed Mullen Lintas as its brand agency. The mandate comes after a multi-agency pitch involving various agencies in India. The agency will handle the entire brand strategy and creative consultancy services to strengthen…

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LLOYD PARTNERS WITH MULLEN LINTAS FOR BRAND RESTAGE Consumer durables brand Lloyd, has partnered with Mullen Lintas for its upcoming campaign. A Havells brand, Lloyd has carved a niche across India with its impeccable quality standards along with unmatched Product, service and warranty. This initiative has been taken to strengthen Lloyd’s position as a consumer-centric…

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MULLEN LINTAS WINS THE CREATIVE MANDATE OF ZEE MEDIA Creative mandate includes 6 channels including Zee News, and digital Zee Media Corporation Limited has appointed Mullen Lintas as its creative agency. The win is an outcome of a hard-fought multi-agency pitch involving industry heavyweights and client’s rostered agencies. Zee Media is one of India’s largest…

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MULLEN LINTAS APPOINTS NEW CHIEF CREATIVE OFFICERS Mullen Lintas has recently announced the new creative leadership at the agency. Azazul Haque (previously Chief Creative Officer, Ogilvy South) and Garima Khandelwal (previously Executive Creative Director, Mullen Lintas) are the new Chief Creative Officers. The announcement closely follows Vikas Mehta’s appointment as the agency’s Chief Executive Officer…

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MULLENLOWE LINTAS GROUP NAMES GROUP LEADERSHIP TEAM LINEUP Amer Jaleel elevated to Group Chairman and Chief Creative Officer. Virat Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group MullenLowe Lintas Group is naming its group leadership team in India with two elevations from within. Amer Jaleel has been named…

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Mullen Lintas relaunches its #LoadMatLo campaign for Bajaj Almond Drops Hair Oil Bajaj Almond Drops campaign trended on Twitter with the hashtag #LoadMatLo and generated 12 million impressions, reaching more than 3 million people Young women these days avoid the act of oiling their hair due to the hassles associated with it. However, this leads to…

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BAJAJ DISCOVER AND MULLEN LINTAS INDIA CELEBRATE HOW THE BOY IN EVERY MAN IS ALWAYS ALIVE Discover, from India’s leading two-wheeler brand – Bajaj Auto, has released a new campaign. It has been conceptualized by Mullen Lintas Mumbai. Bajaj Auto had recently re-launched the Discover with an upgraded Discover 125, and an all-new Discover 110….

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IT’S LOOKING GOOD FOR INDIAN WOMEN IN MULLEN LINTAS’ LATEST FOR NYKAA.COM Founded in 2012, Nykaa started as a multi-brand online beauty retailer selling cosmetic and wellness products, and today it has an extended presence through a mobile app and brick-and-mortar stores. Their maiden campaign, conceptualized by Mullen Lintas, is a reflection of today’s Indian woman and the…

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WE AIM TO BREAK INTO TOP FOUR BY 2020: VIRAT TANDON, CEO, MULLEN LINTAS The second independent agency of MullenLowe Lintas Group grew at double-digit rate in 2017 despite challenges and aims to continue with the momentum Two year old Mullen Lintas is expecting to break into the league of top for creative agencies in India by…

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VIRAT KOHLI BATS FOR BETTER HEALTH IN MULLEN LINTAS’ NEW CAMPAIGN FOR TOO YUMM! Earlier this year, the RP-Sanjiv Goenka Group forayed into the FMCG space with Guiltfree Industries, which is now selling the brand – Too Yumm! nationally. The products under Too Yumm! have been positioned as low-calorie healthy alternatives for every kind of snack craving. Mullen…