Mumbai, March 24, 2023: Mullen Lintas has made a significant move in its new mission to become a digital-first brand building company by appointing Ram Jayaraman of Meta as the new Chief Creative Officer (CCO). The announcement of Ram’s appointment marks a major turning point for the company as it looks into the future to…
Mumbai, March 20, 2023: Mullen Lintas, the creative agency of the MullenLowe Lintas Group, has appointed Sharon Picardo as Executive Director and Head of Mumbai operations. Sharon brings in 22 years of experience as a P&L Head and Brand Strategist. She started her career as a Management Trainee with FCB where she worked for 15…
Sushma Rao, Senior Vice President (Planning) – Mullen Lintas, Bengaluru, lists some milestone moments when popular culture has leveraged sentiment and shifted paradigms in India Maybe this world is flat. Just not in India. Without crests and troughs, inconsistencies, and unevenness, India wouldn’t be herself. It’s her pluralistic reality that gives her a singular identity. The…
True blue futuristic product – Meditate Air Purifiers is first product from Havells Studio Delhi, 17 February 2023: Havells India Limited, a leading Fast Moving Electrical Goods (FMEG) company, has launched a new brand, Havells Studio, that brings together innovative, premium and ingeniously crafted technological products for today’s discerning consumers. The positioning for the brand…
Mullen Lintas wins the creative duties for Hindware Sanitaryware and Tiles New Delhi, January 30, 2023: Mullen Lintas Delhi, to handle the creative duties for Hindware, one of the most trusted Indian household name when it comes to sanitaryware and bath fittings. The business was won after a keenly contested multi-agency pitch process. Mullen Lintas…
Gurgaon, 3 January 2022: Okaya Battery, one of India’s leading battery manufacturers, has appointed Mullen Lintas as their creative partner to promote their wide range of Ultra Low Maintenance and long-lasting batteries manufactured in most eco-friendly environments. Commenting on the association, Arush Gupta, Director, Okaya Batteries said, “We have some ambitious plans for the future…
The latest campaign has been conceptualized by Mullen Lintas Delhi. Havells India Limited has launched a new TVC campaign titled What-a-Heater showcasing its ‘Unconventionally Beautiful’ premium range of water heaters. Conceptualized by Mullen Lintas Delhi, the latest ad campaign introduces a state-of-the-art range of stunning water heaters from Havells. In a category that singularly talks functionality, the…
The ad campaign conceptualized by Mullen Lintas highlights & builds on the product’s USP in compelling and captivating style storytelling. Havells India leading manufacturer and marketers of cables and wires, has come up with a new refreshing ad campaign Wire that Don’t Catch Fire which is built on the proposition of using high quality wire…
MullenLowe Group announces the appointment of S.Subramanyeswar, aka Subbu, as the Group Chief Executive Officer of MullenLowe Lintas Group India, effective immediately. In a strategic re-alignment from the previous model, all the functions of the Group will now report to Subbu. In addition, Subbu will continue to directly lead the Strategy function for the Group…
Mullen Lintas Mumbai has bagged the creative mandate for Saffola Honey and Saffola Soya, following a multi-agency pitch. The Mumbai based agency has set up a new multi-disciplinary team to handle the mandate for the new Saffola brands. Speaking of the win by the agency, Hari Krishnan, Chief Executive Officer, Mullen Lintas said, “Forgive the…
The latest campaign, bringing alive their dilemma and constant inner debate between their mind and heart. TATA Tea Gold, the marquee brand from Tata Tea’s diverse portfolio, today rolled out its latest campaign ‘Dil Ki Suno’. After great success in the last two years building on the ‘Dil Ki Suno’ positioning through pop culture stories,…
The ‘Once in a blue moon’ campaign that brings the significance of health insurance and management. Future Generali India Insurance Company (FGII) has launched the ‘Once in a Blue Moon’ campaign which challenges Indian consumers’ belief on the usage of health insurance as a one-off activity. The campaign brings to life the significance of everyday…
