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MULLENLOWE LINTAS GROUP NAMES GROUP LEADERSHIP TEAM LINEUP Amer Jaleel elevated to Group Chairman and Chief Creative Officer. Virat Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group MullenLowe Lintas Group is naming its group leadership team in India with two elevations from within. Amer Jaleel has been named…

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Mullen Lintas relaunches its #LoadMatLo campaign for Bajaj Almond Drops Hair Oil Bajaj Almond Drops campaign trended on Twitter with the hashtag #LoadMatLo and generated 12 million impressions, reaching more than 3 million people Young women these days avoid the act of oiling their hair due to the hassles associated with it. However, this leads to…

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BAJAJ DISCOVER AND MULLEN LINTAS INDIA CELEBRATE HOW THE BOY IN EVERY MAN IS ALWAYS ALIVE Discover, from India’s leading two-wheeler brand – Bajaj Auto, has released a new campaign. It has been conceptualized by Mullen Lintas Mumbai. Bajaj Auto had recently re-launched the Discover with an upgraded Discover 125, and an all-new Discover 110….

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IT’S LOOKING GOOD FOR INDIAN WOMEN IN MULLEN LINTAS’ LATEST FOR NYKAA.COM Founded in 2012, Nykaa started as a multi-brand online beauty retailer selling cosmetic and wellness products, and today it has an extended presence through a mobile app and brick-and-mortar stores. Their maiden campaign, conceptualized by Mullen Lintas, is a reflection of today’s Indian woman and the…

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WE AIM TO BREAK INTO TOP FOUR BY 2020: VIRAT TANDON, CEO, MULLEN LINTAS The second independent agency of MullenLowe Lintas Group grew at double-digit rate in 2017 despite challenges and aims to continue with the momentum Two year old Mullen Lintas is expecting to break into the league of top for creative agencies in India by…

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VIRAT KOHLI BATS FOR BETTER HEALTH IN MULLEN LINTAS’ NEW CAMPAIGN FOR TOO YUMM! Earlier this year, the RP-Sanjiv Goenka Group forayed into the FMCG space with Guiltfree Industries, which is now selling the brand – Too Yumm! nationally. The products under Too Yumm! have been positioned as low-calorie healthy alternatives for every kind of snack craving. Mullen…

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MULLEN LINTAS BANGALORE WINS CREATIVE MANDATE OF FOSSIL INDIA The agency’s Bengaluru operations will manage the business. After a competitive multi-agency pitch, Fossil India appoints Mullen Lintas as its advertising agency partner on its range of watches and accessories in India.  The agency’s Bengaluru office will be responsible for strategizing, planning and execution of the…

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MULLEN LINTAS BANGALORE AND QUIKRJOBS SHOW HOW HIRING IS BETTER, SIMPLER AND QUIKRRR Mullen Lintas Bangalore has launched new films for QuikrJobs, the No.1 recruitment platform in the country for entry level white collar (nurses, sales, BPO) and blue collar jobs (security guards, warehouse executives, receptionist or delivery boys). Having attained the scale and reach…

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MULLEN LINTAS TO HANDLE CREATIVE DUTIES OF QUIKR Widely known as India’s no. 1 online classifieds platform, Quikr has appointed Mullen Lintas Bangalore as its creative agency. Mullen Lintas was selected after a competitive multi-agency pitch that saw the participation of some leading advertising agencies in India. What began as a pitch process for two verticals…

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MULLEN LINTAS MUMBAI WINS INTEGRATED ADVERTISING MANDATE OF TOO YUMM! The RP-Sanjiv Goenka Group recently announced its foray into the FMCG space with Guiltfree Industries Ltd. The launch has been kicked off with the unveiling of its packaged foods brand – Too Yumm! for which Guiltfree Industries Ltd has appointed Mullen Lintas Mumbai as its creative…

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CRINGE-SIGHTS: MORE VALUABLE THAN INSIGHTS, TODAY? Mullen Lintas’ Amer Jaleel on how his cringe reflex has left many a disastrous idea on the cutting floor I cringe. It’s my thing. It’s natural, inborn and innate. From as far back as I can remember, I cringed. From the sight of clothes hanging in balconies to dark…

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A TIGER’S TAIL OF HAVELLS’ WIRE TRIUMPHS OVER A DRAGON WITH FIRE IN THE LATEST WORK BY MULLEN LINTAS DELHI Conceptualised by Mullen Lintas, Havells India is back with a unique and entertaining ad campaign to promote its wire category. Havells India has come out with a unique idea to promote its wire category and…