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Mullen Lintas wins the creative duties for Ferns N Petals

Ferns N Petals, India’s largest flower and gifts retailer and one of the largest flower retailers globally, has recently appointed Mullen Lintas Delhi to handle its creative duties after a multi-agency pitch process. Known for its challenger approach and path-breaking work across several categories, Mullen Lintas will be responsible for the brand’s strategy and creative output. Apart from…

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Edtech Player Tata Studi signs up Mullen Lintas as Creative & Strategic Partner

Tata Studi – part of Tata ClassEdge, an award-winning EdTech company – has awarded its brand and creative communications mandate to Mullen Lintas Mumbai following a multi-agency pitch. The agency will craft the creative strategy for the launch of Tata ClassEdge’s learning app, Tata Studi. Tata Studi comes from Tata ClassEdge which has presence in over 2,000 progressive…

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Dr. Vaidya’s appoints Mullen Lintas as its creative partner

The win strengthens Mullen Lintas’ relationship with RPSG Group. Dr. Vaidya’s, a brand from the house of RPSG, has recently awarded its creative mandate to Mullen Lintas. Mullen Lintas won the business on the back of its creatives and its alignment to the strategic vision for the brand. The agency will be responsible for crafting…

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Mullen Lintas bags MFine’s creative duties

MFine, an AI-driven on-demand healthcare service, has recently appointed Mullen Lintas as its creative agency. The account was awarded following a multi-agency pitch process that involved top agencies of the country. The agency’s mandate will be predominantly to strengthen the brand’s position in the market. MFine provides its users access to virtual consultations, at-home lab…

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SIP Abacus appoints Mullen Lintas as its creative partner

SIP Abacus, the popular skill development program for children, has recently awarded its creative duties to Mullen Lintas. The account will be handled by the Bangalore office of Mullen Lintas. The appointment is outcome of a multi-agency pitch that saw participation from some of the leading agencies of India. The scope entails building the brand…

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OkCredit onboards Mullen Lintas

The Bangalore office of Mullen Lintas was recently appointed as the brand strategy partner for OkCredit. The app-based solution has given a modern makeover to the traditional record keeping system of small businesses. The three-year-old OkCredit simplifies bookkeeping for shop owners and their customers in tier II, tier III, and beyond cities. Currently, its users…

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Mullen Lintas to set the creative tone for AkzoNobel in India

AkzoNobel, a leading global paints and coatings company has recently appointed Mullen Lintas as its creative agency in India. Mullen Lintas’ mandate is to deliver on the growth objectives and business opportunities in the Indian subcontinent region. AkzoNobel has been pioneering a world of possibilities to bring surfaces to life for over 200 years. Our world-class…

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MullenLowe Lintas Group ends the year on a high with #TodPhod 2020

If anything, 2020 has been the year when terms like ‘unprecedented’ and ‘new-normal’ became a part of the vocabulary for people across the globe. For the employees of MullenLowe Lintas Group, however, there was an addition of another word that, unlike the other two, got them excited: TodPhod. It is a colloquial Hindi word for smashing…

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Mullen Lintas and INS create a new campaign Rupaiyyah Hai Pahiya to jumpstart the economic...

The onset of FY21 has witnessed the pandemic adversely impacting economies and jeopardizing livelihoods, businesses and trade practices the world over. It has directly impacted the Indian economy too. The country’s output for the April-May-June quarter was 23.9% lower than in the same period the year before. This is the first time that India has…

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Mullen Lintas to handle the creative duties of Marico’s Veggie Clean

Marico has recently launched Veggie Clean, a vegetable and fruit cleaner. To launch and promote the new product, it has granted its full-service creative mandate to Mullen Lintas Mumbai. The agency currently also handles Marico’s edible oil brand Saffola. Increasingly, both personal and domestic hygiene have become a top priority for consumers. While hand, body, home and kitchen…

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Hari Krishnan appointed CEO, Mullen Lintas

Hari Krishnan has been appointed as the CEO of Mullen Lintas. Mullen Lintas was set up in 2015 as the challenger minded agency with “Most talent per square foot”. It broke into top 10 agencies in India within 2 years of launch. Hari moves from Lowe Lintas where he was President and was spearheading the South…

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MullenLowe Lintas Group announces leadership changes in Bangalore offices

Siddhartha Roy named Bangalore Branch Head, Mullen Lintas. Kishore Subramanian appointed as Planning Head, Lowe Lintas Bangalore. The Bangalore offices of Mullen Lintas and Lowe Lintas have recently witnessed new leadership appointments. Kishore Subramanian, who successfully led Mullen Lintas’ agency office for over 4 years, has passed the baton to Siddhartha Roy. Siddhartha has been entrusted…