News

Posted on

STAND UP. STAND OUT. STAND FIRM.

The following is a speech that Subramanyeswar S (Subbu), Chief Strategy Officer – APAC, MullenLowe Group gave for the Graduation Day at ‘Miami Ad School of Ideas’. Hello Ideators! Congratulations on your graduation! It is fantastic to be with all of you this evening. I love the opportunity to talk to you, my dear students…

Posted on

STAND UP. STAND OUT. STAND FIRM.

The following is a speech that Subramanyeswar S (Subbu), Chief Strategy Officer – APAC, MullenLowe Group gave for the Graduation Day at ‘Miami Ad School of Ideas’. Hello Ideators! Congratulations on your graduation! It is fantastic to be with all of you this evening. I love the opportunity to talk to you, my dear students…

Posted on

Mullen Lintas joins the IPL 2022 Brand wagon by winning the creative mandate for Kolkata...

Kolkata Knight Riders (KKR) has appointed Mullen Lintas as its communication partner for the cricket team’s creative mandate for Tata IPL 2022. The creative agency will be responsible for delivering the campaign idea for the latest IPL season. Tata IPL 2022 is in its 15th season of the most-watched cricket league and is expected to…

Posted on

Mullen Lintas tastes sweet success; wins the creative duties for ITC’s Fabelle

ITC’s one-of-its-kind luxury brand of handcrafted chocolate creations, Fabelle, has recently awarded its creative mandate to Mullen Lintas. The agency will help the brand shift the perception of Fabelle from luxury chocolates to unparalleled, distinguished chocolate experiences. Over the past few years, while India has seen consumers buying chocolates for everyday consumption rather than just…

Posted on

Future Generali India Insurance onboards Mullen Lintas as its creative & social media...

Future Generali India Insurance Company Limited (FGII) has recently appointed Mullen Lintas (agency) as its communication partner for its creative and social media mandate. The agency will handle full-service responsibilities of FGII, including its communication strategy, with a special focus on digital. The appointment of Mullen Lintas is an outcome of a multi-agency pitch. FGII…

Posted on

Mullen Lintas wins the creative duties for Ferns N Petals

Ferns N Petals, India’s largest flower and gifts retailer and one of the largest flower retailers globally, has recently appointed Mullen Lintas Delhi to handle its creative duties after a multi-agency pitch process. Known for its challenger approach and path-breaking work across several categories, Mullen Lintas will be responsible for the brand’s strategy and creative output. Apart from…

Posted on

Edtech Player Tata Studi signs up Mullen Lintas as Creative & Strategic Partner

Tata Studi – part of Tata ClassEdge, an award-winning EdTech company – has awarded its brand and creative communications mandate to Mullen Lintas Mumbai following a multi-agency pitch. The agency will craft the creative strategy for the launch of Tata ClassEdge’s learning app, Tata Studi. Tata Studi comes from Tata ClassEdge which has presence in over 2,000 progressive…

Posted on

Dr. Vaidya’s appoints Mullen Lintas as its creative partner

The win strengthens Mullen Lintas’ relationship with RPSG Group. Dr. Vaidya’s, a brand from the house of RPSG, has recently awarded its creative mandate to Mullen Lintas. Mullen Lintas won the business on the back of its creatives and its alignment to the strategic vision for the brand. The agency will be responsible for crafting…

Posted on

Mullen Lintas bags MFine’s creative duties

MFine, an AI-driven on-demand healthcare service, has recently appointed Mullen Lintas as its creative agency. The account was awarded following a multi-agency pitch process that involved top agencies of the country. The agency’s mandate will be predominantly to strengthen the brand’s position in the market. MFine provides its users access to virtual consultations, at-home lab…

Posted on

SIP Abacus appoints Mullen Lintas as its creative partner

SIP Abacus, the popular skill development program for children, has recently awarded its creative duties to Mullen Lintas. The account will be handled by the Bangalore office of Mullen Lintas. The appointment is outcome of a multi-agency pitch that saw participation from some of the leading agencies of India. The scope entails building the brand…

Posted on

OkCredit onboards Mullen Lintas

The Bangalore office of Mullen Lintas was recently appointed as the brand strategy partner for OkCredit. The app-based solution has given a modern makeover to the traditional record keeping system of small businesses. The three-year-old OkCredit simplifies bookkeeping for shop owners and their customers in tier II, tier III, and beyond cities. Currently, its users…

Posted on

Mullen Lintas to set the creative tone for AkzoNobel in India

AkzoNobel, a leading global paints and coatings company has recently appointed Mullen Lintas as its creative agency in India. Mullen Lintas’ mandate is to deliver on the growth objectives and business opportunities in the Indian subcontinent region. AkzoNobel has been pioneering a world of possibilities to bring surfaces to life for over 200 years. Our world-class…