Indian e-commerce platform Voonik rolled out its first ever TVC featuring Bollywood director Farah Khan. The campaign titled ‘Har Din Fashion Karo’, has been conceptualized and executed by Mullen Lintas.
The film has been produced by Jamic Films with Nikhil Rao as the director. The one minute video tells that how women, from all walks of life, can do fashion every day, from Saturday to Sunday. The TVC uses Bollywood thematic elements by showcasing women in every day scenarios like shopping in a vegetable market, picking up a bike in the garage and going to office. Shot in typical Bollywood style with a focus on their clothing and attitude, the TVC ends with Farah Khan saying, “Zindagi ek film set hai, Imagine karo. Jahan mauka mile, Fashion karo.”