In keeping with its communication objective, Havells Fans has unveiled its new campaign where the theme is about a “white fan”, a builder who refuses to take cash and insists on cheque payment, a politician (a tall and upright fan) who removes illegal hoardings of himself and a blind girl who confidently strides forward to take a test as a news reader.
Each one of these protagonists is a fan. Main pankha hoon is the common refrain that brings to the forefront the fact that if we change, we can bring about change. It also shows the faces of the brave new Indian. An Indian who wants to be the change she expects in the country around her.