Gionee, a global mobile phone brand is witnessing an identity change worldwide. As part of this exercise, the brand has unveiled a new logo in India. At the core of the logo change lies the fact that Gionee brings smiles on the faces of millions through its innovative technology.
Interestingly, Gionee was associated with Kolkata Knight Riders as their principal sponsor, and there was an opportunity to leverage the team to talk about the logo change, and to launch it during the IPL – a high-decibel sporting spectacle in India. The task of launching the new logo using KKR was effortless and exciting.
The agency that was tasked to showcase this exciting transformation for the brand was Mullen Lintas, Gurgaon.