Electrical switches brand Standard (from the house of Havells) has rolled out an ad film featuring brand ambassador Alia Bhatt. This is the first of three films in the campaign conceptualised by Mullen Lintas.
The film features Bhatt looking around her new, empty apartment with lady and a man in tow. Armed with post-its, she goes around sticking notes on where each appliance or furniture or fixture should be placed. The lady following Bhatt eventually asks if all the post-its have been placed. Bhatt contemplates for a bit and goes on to add a final post-it with ‘Standard Wires MCBs RCCBs’ written on it. The film ends with Bhatt saying, “Young energy demands more. Standard. Built for young energy.”