Viacom18 announced the launch of its marketing blitzkrieg for its digital VOD service VOOT. VOOT’s marketing campaign has been launched with the objective of making VOOT a preferred destination for quality entertainment content consumption through over the top services, with a focus on the top six markets of Delhi, Mumbai, Bangalore, Kolkata, Hyderabad and Ahmedabad. The brand promises viewers over 17,000 hours of programming (across languages and genres) including the TV shows, movies, cartoons and VOOT originals that aims to get them addicted.
The new campaign thus is based on the insight that when one is addicted, they need to get their fix as soon as possible and as often as they can. The campaign has been created by Mullen Lintas.
The campaign comprises three TVCs with different protagonists in each of the films- a woman, a kid & a young boy – thereby targeting multiple TGs. The TVCs highlight VOOT’s key proposition of having addictive content that keeps the viewer wanting more. (Ek bar watching toh non-stop wanting).