ITC’s one-of-its-kind luxury brand of handcrafted chocolate creations, Fabelle, has recently awarded its creative mandate to Mullen Lintas. The agency will help the brand shift the perception of Fabelle from luxury chocolates to unparalleled, distinguished chocolate experiences. Over the past few years, while India has seen consumers buying chocolates for everyday consumption rather than just…
Future Generali India Insurance Company Limited (FGII) has recently appointed Mullen Lintas (agency) as its communication partner for its creative and social media mandate. The agency will handle full-service responsibilities of FGII, including its communication strategy, with a special focus on digital. The appointment of Mullen Lintas is an outcome of a multi-agency pitch. FGII…
Ferns N Petals, India’s largest flower and gifts retailer and one of the largest flower retailers globally, has recently appointed Mullen Lintas Delhi to handle its creative duties after a multi-agency pitch process. Known for its challenger approach and path-breaking work across several categories, Mullen Lintas will be responsible for the brand’s strategy and creative output. Apart from…
Tata Studi – part of Tata ClassEdge, an award-winning EdTech company – has awarded its brand and creative communications mandate to Mullen Lintas Mumbai following a multi-agency pitch. The agency will craft the creative strategy for the launch of Tata ClassEdge’s learning app, Tata Studi. Tata Studi comes from Tata ClassEdge which has presence in over 2,000 progressive…
The win strengthens Mullen Lintas’ relationship with RPSG Group. Dr. Vaidya’s, a brand from the house of RPSG, has recently awarded its creative mandate to Mullen Lintas. Mullen Lintas won the business on the back of its creatives and its alignment to the strategic vision for the brand. The agency will be responsible for crafting…
MFine, an AI-driven on-demand healthcare service, has recently appointed Mullen Lintas as its creative agency. The account was awarded following a multi-agency pitch process that involved top agencies of the country. The agency’s mandate will be predominantly to strengthen the brand’s position in the market. MFine provides its users access to virtual consultations, at-home lab…
SIP Abacus, the popular skill development program for children, has recently awarded its creative duties to Mullen Lintas. The account will be handled by the Bangalore office of Mullen Lintas. The appointment is outcome of a multi-agency pitch that saw participation from some of the leading agencies of India. The scope entails building the brand…
The Bangalore office of Mullen Lintas was recently appointed as the brand strategy partner for OkCredit. The app-based solution has given a modern makeover to the traditional record keeping system of small businesses. The three-year-old OkCredit simplifies bookkeeping for shop owners and their customers in tier II, tier III, and beyond cities. Currently, its users…
AkzoNobel, a leading global paints and coatings company has recently appointed Mullen Lintas as its creative agency in India. Mullen Lintas’ mandate is to deliver on the growth objectives and business opportunities in the Indian subcontinent region. AkzoNobel has been pioneering a world of possibilities to bring surfaces to life for over 200 years. Our world-class…
If anything, 2020 has been the year when terms like ‘unprecedented’ and ‘new-normal’ became a part of the vocabulary for people across the globe. For the employees of MullenLowe Lintas Group, however, there was an addition of another word that, unlike the other two, got them excited: TodPhod. It is a colloquial Hindi word for smashing…
The onset of FY21 has witnessed the pandemic adversely impacting economies and jeopardizing livelihoods, businesses and trade practices the world over. It has directly impacted the Indian economy too. The country’s output for the April-May-June quarter was 23.9% lower than in the same period the year before. This is the first time that India has…
Marico has recently launched Veggie Clean, a vegetable and fruit cleaner. To launch and promote the new product, it has granted its full-service creative mandate to Mullen Lintas Mumbai. The agency currently also handles Marico’s edible oil brand Saffola. Increasingly, both personal and domestic hygiene have become a top priority for consumers. While hand, body, home and kitchen…
