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VIRAT KOHLI BATS FOR BETTER HEALTH IN MULLEN LINTAS’ NEW CAMPAIGN FOR TOO YUMM! Earlier this year, the RP-Sanjiv Goenka Group forayed into the FMCG space with Guiltfree Industries, which is now selling the brand – Too Yumm! nationally. The products under Too Yumm! have been positioned as low-calorie healthy alternatives for every kind of snack craving. Mullen…

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MULLEN LINTAS BANGALORE WINS CREATIVE MANDATE OF FOSSIL INDIA The agency’s Bengaluru operations will manage the business. After a competitive multi-agency pitch, Fossil India appoints Mullen Lintas as its advertising agency partner on its range of watches and accessories in India.  The agency’s Bengaluru office will be responsible for strategizing, planning and execution of the…

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Mullen Lintas and Quikr Jobs show how hiring is better, simpler and Quikrrr

Mullen Lintas Bangalore has launched new films for QuikrJobs, the No.1 recruitment platform in the country for entry level white collar (nurses, sales, BPO) and blue collar jobs (security guards, warehouse executives, receptionist or delivery boys). Having attained the scale and reach since its launch, the communication task was to position QuikrJobs as a leading…

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Mullen Lintas to handle creative duties of Quikr

Widely known as India’s no. 1 online classifieds platform, Quikr has appointed Mullen Lintas Bangalore as its creative agency. Mullen Lintas was selected after a competitive multi-agency pitch that saw the participation of some leading advertising agencies in India. What began as a pitch process for two verticals quickly went on to the entire Quikr group…

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Mullen Lintas to handle creative duties of Quikr

Widely known as India’s no. 1 online classifieds platform, Quikr has appointed Mullen Lintas Bangalore as its creative agency. Mullen Lintas was selected after a competitive multi-agency pitch that saw the participation of some leading advertising agencies in India. What began as a pitch process for two verticals quickly went on to the entire Quikr group…

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MULLEN LINTAS TO HANDLE CREATIVE DUTIES OF QUIKR Widely known as India’s no. 1 online classifieds platform, Quikr has appointed Mullen Lintas Bangalore as its creative agency. Mullen Lintas was selected after a competitive multi-agency pitch that saw the participation of some leading advertising agencies in India. What began as a pitch process for two verticals…

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Mullen Lintas Mumbai wins integrated advertising mandate of Too Yumm!

The RP-Sanjiv Goenka Group recently announced its foray into the FMCG space with Guiltfree Industries Ltd. The launch has been kicked off with the unveiling of its packaged foods brand – Too Yumm! for which Guiltfree Industries Ltd has appointed Mullen Lintas Mumbai as its creative agency. Mullen Lintas was chosen after a multi-agency pitch that…

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Mullen Lintas Mumbai wins integrated advertising mandate of Too Yumm!

The RP-Sanjiv Goenka Group recently announced its foray into the FMCG space with Guiltfree Industries Ltd. The launch has been kicked off with the unveiling of its packaged foods brand – Too Yumm! for which Guiltfree Industries Ltd has appointed Mullen Lintas Mumbai as its creative agency. Mullen Lintas was chosen after a multi-agency pitch that…

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MULLEN LINTAS MUMBAI WINS INTEGRATED ADVERTISING MANDATE OF TOO YUMM! The RP-Sanjiv Goenka Group recently announced its foray into the FMCG space with Guiltfree Industries Ltd. The launch has been kicked off with the unveiling of its packaged foods brand – Too Yumm! for which Guiltfree Industries Ltd has appointed Mullen Lintas Mumbai as its creative…

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Cringe-sights more valuable than insights, today: Amer Jaleel

Mullen Lintas’ Amer Jaleel on how his cringe reflex has left many a disastrous idea on the cutting floor I cringe. It’s my thing. It’s natural, inborn and innate. From as far back as I can remember, I cringed. From the sight of clothes hanging in balconies to dark wigs on aged, mottled, unmatched faces…

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CRINGE-SIGHTS: MORE VALUABLE THAN INSIGHTS, TODAY? Mullen Lintas’ Amer Jaleel on how his cringe reflex has left many a disastrous idea on the cutting floor I cringe. It’s my thing. It’s natural, inborn and innate. From as far back as I can remember, I cringed. From the sight of clothes hanging in balconies to dark…

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A TIGER’S TAIL OF HAVELLS’ WIRE TRIUMPHS OVER A DRAGON WITH FIRE IN THE LATEST WORK BY MULLEN LINTAS DELHI Conceptualised by Mullen Lintas, Havells India is back with a unique and entertaining ad campaign to promote its wire category. Havells India has come out with a unique idea to promote its wire category and…