The RP-Sanjiv Goenka Group recently announced its foray into the FMCG space with Guiltfree Industries Ltd. The launch has been kicked off with the unveiling of its packaged foods brand – Too Yumm! for which Guiltfree Industries Ltd has appointed Mullen Lintas Mumbai as its creative agency. Mullen Lintas was chosen after a multi-agency pitch that…
MULLEN LINTAS MUMBAI WINS INTEGRATED ADVERTISING MANDATE OF TOO YUMM! The RP-Sanjiv Goenka Group recently announced its foray into the FMCG space with Guiltfree Industries Ltd. The launch has been kicked off with the unveiling of its packaged foods brand – Too Yumm! for which Guiltfree Industries Ltd has appointed Mullen Lintas Mumbai as its creative…
Mullen Lintas’ Amer Jaleel on how his cringe reflex has left many a disastrous idea on the cutting floor I cringe. It’s my thing. It’s natural, inborn and innate. From as far back as I can remember, I cringed. From the sight of clothes hanging in balconies to dark wigs on aged, mottled, unmatched faces…
CRINGE-SIGHTS: MORE VALUABLE THAN INSIGHTS, TODAY? Mullen Lintas’ Amer Jaleel on how his cringe reflex has left many a disastrous idea on the cutting floor I cringe. It’s my thing. It’s natural, inborn and innate. From as far back as I can remember, I cringed. From the sight of clothes hanging in balconies to dark…
A TIGER’S TAIL OF HAVELLS’ WIRE TRIUMPHS OVER A DRAGON WITH FIRE IN THE LATEST WORK BY MULLEN LINTAS DELHI Conceptualised by Mullen Lintas, Havells India is back with a unique and entertaining ad campaign to promote its wire category. Havells India has come out with a unique idea to promote its wire category and…
MULLEN LINTAS WINS CREATIVE DUTIES OF BAJAJ ALMOND DROP HAIR OIL AND NO MARKS CREAM FROM BAJAJ CORP Mullen Lintas has won the creative responsibilities for all the brands of Bajaj Corp. The agency would be providing their core expertise to Almond Drops Hair Oil, Amla Oil, Jasmine Oil, Brahmi Amla Oil, No Marks cream,…
Mullen Lintas has won the creative responsibilities for all the brands of Bajaj Corp. The agency would be providing their core expertise to Almond Drops Hair Oil, Amla Oil, Jasmine Oil, Brahmi Amla Oil, No Marks cream, Kailash Parbat Oil and other upcoming brands. The creative mandate would be led by the Mumbai office of…
CLEARTRIP TAPS MULLEN LINTAS TO DRIVE ITS CREATIVE DUTIES India’s leading online travel company, Cleartrip has roped in Mullen Lintas to handle its creative duties. The agency was appointed after a multi-agency pitch and was chosen for presenting a communications strategy that was forward-looking and in line with the expectations of the company. The creative…
MULLEN LINTAS RIDES AWAY WITH THE COMMUNICATIONS MANDATE OF NEW HONDA CAR Leading Indian car-maker, Honda Cars India has appointed Mullen Lintas to handle the complete communications mandate for its new car variant to be unveiled shortly. Mullen Lintas won the business in a multi-agency pitch that saw three other agencies competing for the business….
MULLEN LINTAS APPOINTED CREATIVE PARTNER FOR GIONEE MOBILES Mumbai: The mobile phones category has been witnessing high decibel action in recent months with a host of global as well as local players making a beeline to capture a fair share of the market. India is today the second largest market for mobile phones, with smartphones…
MULLEN LINTAS WINS CREATIVE MANDATE OF VIACOM 18’S VOOT Mumbai: As it gears up for the consumer launch of its advertising led VOD platform VOOT, Viacom18 has appointed Mullen Lintas, the advertising agency of the MullenLowe Lintas Group as its creative partner. The agency’s mandate would be to provide strategic recommendations pertaining to marketing and…
NEW BAJAJ AVENGER CAMPAIGN ON ‘FEEL LIKE GOD’ EXPERIENCE The era that we live in today is replete with chores and responsibilities that demand something more than the ordinary. Every day is a struggle where one has to literally push and challenge oneself in their pursuit to achieve something over the ordinary. This adage is…
